FOR ESTABLISHED B2B BUSINESSES
We build the offer and launch its first market test with your team.
WHAT THE INTENSIVE DOES
Who would buy, the problem it solves for them, what you would sell, the price and what delivery would cost.
The proposal, outreach messages and an assessment of up to ten relevant targets, ready for your team to use.
The offer goes in front of the market with your team, and we review what comes back.
A first test produces evidence for the next decision—continue, revise or stop. It does not guarantee demand, revenue, a successful new line of business or a finished channel.
Built for established B2B businesses with real customers—whether growth has stalled or you are already growing and looking at where else what you do well could sell. Our primary focus is majority founder-owned US companies with roughly $1M–$10M in annual revenue.
Full fit detailsWHERE IT USUALLY SHOWS UP
Illustrative situations, not a diagnosis. Each points to a different kind of opportunity.
A capability customers rely on—your know-how, a process, the way you deliver—sits inside what you already sell or is given away, instead of being offered on its own terms.
Could becomeA clearer offer and customer outcome
The problem you solve well for one kind of customer may be just as costly for a different buyer you are not reaching yet.
Could becomeA new buyer
Trusted access to customers, partners or a market produces goodwill and the occasional referral, but no agreed offer, terms or route.
Could becomeA new route to market
PUTTING EXISTING STRENGTHS TO WORK
An insurance technology business already had an offer it could deliver. The work was to sharpen its positioning and get commercial activity moving.
An existing offer and the capability to deliver it.
We refined the rollout strategy and positioning, and brought on a business development representative to book and handle appointments.
Live sales activity began within roughly two and a half weeks. Over the following three months, the company generated more than $250,000 in additional revenue.
Our contribution was positioning and sales execution; multiple factors contributed. This was an earlier engagement, not a result from the newly packaged Intensive or a forecast for your company.
WHO DOES WHAT
Rylie Hicks leads the working sessions. Our team does the research, analysis, drafting and agreed market work between them. Your team brings what only the business can provide.
Your commercial lead practices explaining the economics and running the next conversation, so the method can be used again.
TWO WAYS TO START
The Intensive stands alone. If evidence, capacity and the business case support more work, Stewardship (6 months · $6,000/month · $36,000 total) or Expansion Build (12 months · positive Intensive evidence required) are separate, optional choices.
For the Intensive: seven calendar days from the first working session for an unconditional full $30,000 refund by email. We complete unfinished agreed Hicks work at no extra fee, with the agreed client inputs, access and decisions; delayed dependencies revise affected dates.
Read both guarantees and boundariesSTRAIGHT ANSWERS
Your team knows the business. We bring structured challenge, research, analysis, drafts and coaching, and do the commercial work alongside you. The method and reasoning stay with your team.
No. We guarantee the agreed work and launch of the first test, not revenue, buyer decisions or profit. Fifteen business days starts at the first working session after readiness. Evidence helps you decide what to do next.
It stands alone. Continue independently, or consider Stewardship or Expansion Build if evidence, capacity and a credible business case support it. Neither is a mandatory upgrade.
YOUR NEXT OPPORTUNITY
Tell us what customers already value, where growth has become difficult and what you want the business to make possible. A useful first conversation can clarify whether there is work worth doing together.
Our team reviews your request and confirms the next step with you. Sending a request does not book a meeting.
PRIVATE ENQUIRY
Your details are used only to review and respond to this enquiry. No marketing list, no automated messages.
THE GROWTH YOU ALREADY OWN
Restart, narrow, commercialize differently, sell, license or close.