01
Understand the company
What customers value, how the business works and where growth is stuck or could go next.
TRAPPED GROWTH LIVE · FREE
One real business, worked through together.
We look at one real business together, choose something it already does well, and work through who else might buy it and what would be worth testing.
Tuesdays, 12–1 p.m. Mountain Time (America/Boise)
Online · Free
1 real business60 minutes$0 fee
THE WORK
Start with the company. Find the opportunity together.
Bring a business with real customers—whether growth has stalled or you are already growing and wondering where else your strengths could sell. Be ready to explain what the company does, who buys from it and what has already been tried.
You do not need to arrive with a proposed idea or route to market. The room looks at what the company already does well, chooses one thing worth exploring and talks through who else might buy it.
THE FORMAT
One focused 60-minute session.
02
Choose one strength
Challenge assumptions, look at the evidence and pick one thing the business already does well that is worth exploring.
03
Work out what to test
Who else might buy it, how the economics could work, what remains unproven and one next learning action.
WHAT YOU LEAVE WITH
Better questions for the business you own.
See A.S.S.E.T. applied to a real company: Asset, Specific problem, Sponsor, Economics and Test. Contribute a question, examine who might buy and how the economics could work, and use the same prompts on your own business. The discussion captures one selected asset, commercial possibilities and a next learning action.
It is an evidence-based exploration, not a guaranteed revenue result, finished offer or market test.
LIVE OR THE INTENSIVE?
Free practice, or paid work built with your team.
Trapped Growth Live
Learning and practice. Watch one business worked through, contribute questions and take the prompts back to your own team. Nothing is built for your business, and no market test is launched.
The Trapped Growth Intensive
We build one defined opportunity with your team and launch its first market test. Joining Live is not required first, and attending does not commit you to it.
See the IntensiveUse the five A.S.S.E.T. questions before Live
One featured company each week
Other founders and business leaders can join the discussion. We confirm the featured company, session access and what can be discussed publicly before each session. A request is not an automatic invitation or booking, and no recording or private meeting link is published.
PRIVATE ENQUIRY
Join Trapped Growth Live
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